STRATEGY


The world " strategy" originated from Greek work strategos which means the head of army, general or troop leader and it is dating back to the 5th century BC " The Art of War" written by the ancient Chinese military strategist Sun Tzu – "Master Sun". The purpose of strategy is then to formulate a series of decisions and acts in advance of uncertain circumstances to achieve specific goals . Strategy is a tool which can help us make better choices, but it won't displace our expert judgment, instincts or imagination.

Strategy is the great work of the organization. In situations of life or death, it is the Tao of survival or extinction. Its study cannot be neglected.
—SUN TZU, THE ART OF WAR
 
 
Strategy is a unifying theme that gives consistency and direction to the decisions and actions an individual or an organization.
Today CEOs and senior managers working within emerging markets or unpredictable business environments need to consistently seize opportunities and avoid threats faster than their rivals. Strategy is a tool which help them to identify and evaluate opportunities to develop rigorously business model, increase revenues, and manage a portfolio of business units more effectively.