Amir Hossein Roshanzamir is an electrical engineer, received his MSc. in Information Technology from Tehran Polytechnic and an MBA from Manchester Business School. He is currently a doctoral candidate at Bradford University School of Management and his research interests are focused on digital disruption and branding of start ups. Drawing on 20 years of experience in international business and sales in diversified industries, including food, agricultural machinery, pharmaceutical packaging and franchise retail, he carries a rigorous academic background as a part-time researcher and university lecturer. He is also a reviewer and member of the technical program committee of International Conferences and has been involved in business consultancy since 2010 with major interests in reputation and brand management as well as social responsibility, digital marketing and start-ups. Amir attended many face to face and online executive courses at some of the top universities including MIT Sloan, NYU Stern, Tuck and Columbia in the US as well as IESE and IE in Spain and Insead in France. He has a strong network both in the real business world and in academia and had the privilege to be trained by and connected with the most distinguished experts in marketing and branding field including Kevin Lane Keller of the Tuck School, Erich Joachimsthaler of Vivaldi Group, Jose Luis Nueno of IESE Business School and David Rogers of Columbia Business School.